Realizing E-business With Application Service Providers

This book focuses on the market dynamics in business today that are driving the development of the ASP Model and defines the core concepts of e-business. Market needs in all sizes and classes of business are driving the adoption of the ASP model by more businesses than was originally forecasted. Now, the largest software and technology companies of the world are actively pursuing the ASP model as a strong business approach. This book will define the key market drivers behind every aspect of the ASP model, including case studies to illustrate each major component. There will also be case studies of industry leading companies that describe their participation in this market. This book explores Microsoft's Office Online initiative, Oracle's Business Online stores, and the focus of AT&T's and SoftBank's role in this market. This book will delve into the collaborative tools aspect of the ASP model, which is crucial for the long-term success of this marketplace.   Introduction. I.                   MARKET NEEDS DRIVING E-BUSINESS. 1. Meeting the Challenge of e-Business with Application Service Providers. 2. What Drives Application Service Providers (ASPs)? 3. Business Needs Driving e-Business Growth. 4. Why Are Businesses Adopting ASPs? II. FUNDAMENTALS OF E-BUSINESS. 5. Communicating Online Using e-Marketing. 6. Selling Online: How e-Commerce Works with ASPs. 7. Automating Your Business and Information with e-Operations. 8. Understanding Acquisitions and Alliances in the ASP Marketplace. III. ARCHITECTING AND PERFECTING E-BUSINESS STRATEGIES. 9. Planning for Security with Your ASP. 10. Developing a Scalable e-Business Strategy. 11. Pulling It All Together into an e-Business Strategy. 12. Knowing You Are Doing It right: Measuring Results. Bibliography. Index.