Reference

Every letter, e-mail, or proposal that you write in business qualifies as sales pitch if you need to persuade someone to do what you want them to do. Selling ideas is really no different than selling a product or service. You must grab the reader's attention immediately and then, just as in a sales ... More

This new, expanded ninth edition of the best-selling guide to style is based on The Economist's own house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, style and precision for which The Economist is famous. It gives general advice on writing, po... More

More than 100 case studies illustrating real-world investment examples--plus 50 insightful tips from industry professionals--make this new edition the most comprehensive and useful reference for today's investor.Wall Street Words is an essential guide to the words spoken on "the Street." This update... More

Given the pace of technological advances and other workplace changes, it is not enough to hire a person based solely on what you think they can do. Behavioural, objective, fact-based criteria must be developed to increase your change of placing the right person in the right job at the right time. Th... More

At a price even an intern can afford and in a handy paperback format that wont weigh down your messenger bag or briefcase, The Dictionary of Corporate Bullshit is a hilarious guide to the smoke-screen terms and passive-aggressive phrases we traffic in every day. Each entry begins witha st... More

A straight-talking must-read of powerful strategies for every executive headed for the top. Written in the same no-nonsense, hard-hitting manner that McCormack brings to his own fast-paced business and management style, this is mandatory reading for executives on every rung of the corporate ladder.... More

How to cut through the public relations jargon and analyze a company's financial health and future prospects as it's spelled out in an annual report. Sound advice for non-expert investors in the stock market. New topics covered and explained in this edition include annual reports on the Internet, ma... More

Developing assertiveness is more that just learning to talk differently. Being assertive requires thinking assertively, feeling confident, and behaving positively. The benefits of positive assertiveness are endless. Your professional and personal relationships will thrive under your new understandin... More

Listen to Mark McCormack as he tells you how to read people, create the right first impression, and take the leading edge and run meetings. Based on his proven method of applied people sense to get things done, McCormack presents powerful street-smart insights into successful selling. McCormack shar... More

Not only outlining simple definitions but also, in the way of an encyclopedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics finance and accounting marketing communications a... More

To communicate effectively it is vital that our mode of communication is clear and concise. When conveying our message, the written word must contain all the elements of good writing-including style, sentence structure, choice of words and the way they are used-to ensure that the message is understo... More

Ancient knowledge for today's business professional is revised with a new Introduction.Success is an art form that few can master. Here, Sun Tzu's ancient principles of war, reinterpreted for the modern businessperson, offer the skills to gain an advantage and achieve success on the corporate battle... More