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The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders (English)

(Paperback)
Paperback
Author: Mel Ziegler, Patricia Ziegler
Language: English
Length: 336 pages
Publisher: Bantam Doubleday Dell Publishing Group
This product is Permanently discontinued.

The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders (English) (Paperback) Price: Rs. 1,988

Almost all of us have at some point dreamed of  starting our own business but have not been able to  get past our fear, anxiety, and uncertainty about  pursuing those dreams. Through a 20-month  exchange of faxes, The Republic Of Tea  chronicles the feelings and emotions of three  partners as they confront their fears and dreams to  create an enormously successful start-up company.  The book shows the budding entrepreneur how to  start a successful business that embodies his or her  own soul and economic realities. The insightful  correspondence between Mel Ziegler and Patricia  Ziegler, co-founders of The Banana Republic chain, and  their new partner Bill Rosenzweig provides a map  for the entrepreneur. It tells of the day-to-day  breakthroughs and breakdowns of the creative  process--inventing a product, developing a plan, and  structuring a business partnership--and even provides  the actual business plan used to raise money for  the venture. As part of the new Currency paperback  line, the book includes a "User's  Guide"--an introduction and discussion guide created for  the paperback by the authors to help readers make  practical use of the book's ideas.

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Specifications of The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders (English) (Paperback)

Book Details
Publisher Bantam Doubleday Dell Publishing Group
ISBN-10 0385420579
Number of Pages 336 Pages
Publication Year 1994
Language English
ISBN-13 9780385420570
Binding Paperback
Contributors
Author Mel Ziegler, Patricia Ziegler

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