Book: Retail Management This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.
Details of Book: Retail Management Book: Retail Management
Author: Chetan Bajaj
ISBN: 019566986X
ISBN-13: 9780195669862
, 978-0195669862
Binding: Paperback
Publishing Date: 2004
Publisher: Oxford University Press N Delhi
Number of Pages: 544
Language: English