Retailing Management, 6/e (sie)

SECTION I: THE WORLD OF RETAILING

Chapter 1: Introduction to the World of Retailing

Chapter 2: Types of Retailers

Chapter 3: Multichannel Retailing

Chapter 4: Customer Buying Behavior

SECTION II: RETAILING STRATEGY

Chapter 5: Retail Market Strategy

Chapter 6: Financial Strategy

Chapter 7: Retail Locations

Chapter 8: Retail Site Location

Chapter 9: Human Resource Management

Chapter 10: Information Systems and Supply Chain Management

Chapter 11: Customer Relationship Management

SECTION III: MERCHANDISE MANAGEMENT

Chapter 12: Managing Merchandise Assortments

Chapter 13: Merchandise Planning Systems

Chapter 14: Buying Merchandise

Chapter 15: Retail Pricing

Chapter 16: Retail Communication Mix

SECTION IV: STORE MANAGEMENT

Chapter 17: Managing the Store

Chapter 18: Store Layout, Design, and Visual Merchandising

Chapter 19: Customer Service

SECTION V: CASES

New Features

Known for its strategic and current coverage, this new edition continues to be organized around a model of strategic decision-making. The text?s organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. With the Indian economy hovering around the growth rate of 8 percent and the unprecedented consumption boom, and FDI relaxation the Indian retail industry is in a rapid acceleration mode. Considering the importance of India as a favored destination among developing countries for global retailers and the fact that the retail revolution has ceased to be silent anymore much Indian content is added in this edition. Feature Highlights ? Extensive treatment of new technologies and methods are highlighted throughout the text, highlighting the importance of the use of the Internet, application of geographic information system (GIS), integrated supply chain management systems, RFID, and CPFR systems, CRM, reverse auctions, DSSs, creation of planograms and so on. ? Greater emphasis on international retailing features material covering the cultural impacts on buying behavior; keys to successful entry into international markets; evaluation of international growth opportunities; global sourcing of merchandise; and employee management issues in international markets. ? Profiles of successful executives and rising stars that introduce each chapter, the retailing views that apply concepts to industry practices, and the margin REFACTs that showcase retail factoids. ? Good balance of descriptive, how-to, and conceptual information: Students use the descriptive information throughout the text to learn about the vocabulary and practice of retailing. ? ?The Indian RetailScape?. This feature is included at the end of each chapter, which throws in examples related to the concepts in that chapter. This feature, along with the numerous in-text Indian examples, is intended for the specific needs of the students who would want to know more about the retailing practices in India. Usually, this feature talks about the strategic aspects of the chapter concepts, in the Indian context. ? Get Out and Do It! Exercises found at the end of each chapter suggest projects that students can undertake by visiting local retail stores, or surfing the Internet. A continuing assignment exercise is included so that students can engage in an exercise involving the same retailer throughout the course. The exercises are designed to provide a hands-on learning experience for students.