Revealing The Corporation: Perspectives On Identity, Image, Reputation, Corporate Branding, And Corporate-level Marketing

An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations. Drawing on their wide experience the editors have assembled a portfolio of works from those who practice, as well as those who study and research the area. These will be of interest to anyone studying, analyzing and managing an organization's identity, image, reputation and corporate brand.
The book draws on articles from leading journals in the field and includes important recent articles as well as classics, written by recognised masters of the genre, which still inform current debate and practice.
Key feature include:
*insightful commentary from the editors on each section
*discussion and study questions
*links to other works in the genre
This book is invaluable to both students and managers who are concerned with comprehending the dimensions of corporate meaning.