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Reverse Innovation (English)

Hardcover
Language: English
Length: 229 Pages
Publisher: Harvard Business School Pr
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Reverse Innovation (English) (Hardcover) Price: Rs.995

“The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation – or might suffer from it – the book is well worth reading.” – Globe & Mail

The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse.

Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound—for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long- established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed.

Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not.

The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This book will help you do that.

About The Author
Vijay Govindarajan
is the Earl C. Daum 1924 Professor of International Business, the founding director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 professor-in- residence and chief innovation consultant for General Electric. [HANOVER, NH]

Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck. [HANOVER, NH]

Specifications of Reverse Innovation (English) (Hardcover)

Contributors
Author Chris Trimble, Vijay Govindarajan
Foreword By Indra K. Nooyi
Author Info
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.
Book Details
Publisher Harvard Business School Pr
Imprint Harvard Business Review Press
Publication Year 2012 April
ISBN-13 9781422157640
ISBN-10 1422157644
Language English
Binding Hardcover
Number of Pages 229 Pages
Dimensions
Width 6.49 inch
Height 9.48 inch
Depth 0.98 inch
Weight 0.98 g
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    Book: Reverse Innovation (English) by Chris Trimble, Vijay Govindarajan
    ISBN Number: 1422157644, 9781422157640, 978-1422157640

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