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|Publisher||Harvard University Press|
|Imprint||Harvard Business Review Press|
|Number of Pages||229 Pages|
|Publication Year||2012 April|
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric...View More
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.
|Author||Vijay Govindarajan MBA Chris Trimble|
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Aug 4, 2012
A veritable bible on innovationJust finished reading the book "Reverse Innovation".
Jul 29, 2012
Reverse Innovation timely need for IndiaI happened to read an interesting article in the Times of India by Vijay Govindarajan and Sundaram giving suggestions to Government of India on taking seriously the huge projects of joining Ganga-Kaveri rivers and the other one on Thorium based reactor technology for power generation. I liked the constructive spirit of the article attempting to suggest solutions, well needed at the present gloomy situation in India. I emailed to the authors congratulating them on article. Promptly I received a reply from Vjay Govindaranjan suggesting me to read his book - Reverse Innovation : Create far fr… (Expand)
Feb 7, 2015
its a must read for allreverse engineering is the buzz word...its a must read for everyone and learn the right approach towards the market/clients/customers. best
Apr 12, 2014
Reverse InnovationVery insightful on what level of innovation would be suited for India market. Its really encouraging that the chapters are written in proper sequence and very well articulated. Relevant examples with good explanations.
Mar 10, 2014
Reverse InnovationGreat book to understand how innovations for emerging markets can be a great opportunity for organisations.
Jun 23, 2012
Reverse InnovationTHIS BOOK IS VERY GOOD AND GIVE VALUABLE INFORMATION ABOUT EMERGING MARKETS OF DEVELOPING NATION & TELL US HOW CAN WE GROW OUR BUSINESS & ORGANISATION IN DEVELOPING NATION WITH THE HELP CONVERT NON-CONSUMERS GROUP INTO CONSUMER GROUP.
May 5, 2012
Reverse InnovationCreativity,Innovation and Reverse Innovation are the three sides a triangle of business activation. Indra K.Nooyi's foreword its motivates the business entrepreneurs and the giants the way they have to adopt for survival and sustainability. Par I and Part II are the tow sides of Business coin to care in this post-modern world.The twelve chapters are the 12 commandments to the people who want to know business and prolong with positive trends.