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“The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation – or might suffer from it – the book is well worth reading.” – Globe & Mail
The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse.
Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound—for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long- established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed.
Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not.
The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This book will help you do that.
About The Author
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business, the founding director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 professor-in- residence and chief innovation consultant for General Electric. [HANOVER, NH]
Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck. [HANOVER, NH]
|Publisher||Harvard University Press|
|Imprint||Harvard Business Review Press|
|Number of Pages||229 Pages|
|Publication Year||2012 April|
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric...View More
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.
|Author||Vijay Govindarajan MBA Chris Trimble|
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Aug 4, 2012
A veritable bible on innovationJust finished reading the book "Reverse Innovation".
Jul 29, 2012
Reverse Innovation timely need for India
Feb 7, 2015
its a must read for allreverse engineering is the buzz word...its a must read for everyone and learn the right approach towards the market/clients/customers. best
Apr 12, 2014
Reverse InnovationVery insightful on what level of innovation would be suited for India market. Its really encouraging that the chapters are written in proper sequence and very well articulated. Relevant examples with good explanations.
Mar 10, 2014
Reverse InnovationGreat book to understand how innovations for emerging markets can be a great opportunity for organisations.
Jun 23, 2012
Reverse InnovationTHIS BOOK IS VERY GOOD AND GIVE VALUABLE INFORMATION ABOUT EMERGING MARKETS OF DEVELOPING NATION & TELL US HOW CAN WE GROW OUR BUSINESS & ORGANISATION IN DEVELOPING NATION WITH THE HELP CONVERT NON-CONSUMERS GROUP INTO CONSUMER GROUP.
May 5, 2012
Reverse InnovationCreativity,Innovation and Reverse Innovation are the three sides a triangle of business activation. Indra K.Nooyi's foreword its motivates the business entrepreneurs and the giants the way they have to adopt for survival and sustainability. Par I and Part II are the tow sides of Business coin to care in this post-modern world.The twelve chapters are the 12 commandments to the people who want to know business and prolong with positive trends.