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Reverse Innovation (English)

(Hardcover)
Hardcover
Language: English
Length: 229 pages
Publisher: Harvard University Press
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3 months 13% Rs. 2,324 Rs. 6,972
12 months 13% Rs. 610 Rs. 7,313
6 months 13% Rs. 1,181 Rs. 7,085
9 months 15% Rs. 807 Rs. 7,257
3 months 13% Rs. 2,324 Rs. 6,972
12 months 15% Rs. 616 Rs. 7,390
6 months 13% Rs. 1,181 Rs. 7,085
9 months 13% Rs. 800 Rs. 7,198
3 months 12% Rs. 2,320 Rs. 6,960
12 months 13% Rs. 610 Rs. 7,313
6 months 12% Rs. 1,178 Rs. 7,064
18 months 15% Rs. 426 Rs. 7,662
3 months 13% Rs. 2,324 Rs. 6,972
6 months 13% Rs. 1,181 Rs. 7,085
24 months 15% Rs. 331 Rs. 7,940
9 months 13% Rs. 800 Rs. 7,198
12 months 13% Rs. 610 Rs. 7,313
9 months 14% Rs. 804 Rs. 7,228
3 months 14% Rs. 2,328 Rs. 6,983
12 months 14% Rs. 613 Rs. 7,352
6 months 14% Rs. 1,185 Rs. 7,105
18 months 15% Rs. 426 Rs. 7,662
3 months 12% Rs. 2,320 Rs. 6,960
6 months 12% Rs. 1,178 Rs. 7,064
24 months 15% Rs. 331 Rs. 7,940
9 months 14% Rs. 804 Rs. 7,228
12 months 14% Rs. 613 Rs. 7,352
9 months 14% Rs. 804 Rs. 7,228
3 months 13% Rs. 2,324 Rs. 6,972
12 months 14% Rs. 613 Rs. 7,352
6 months 13% Rs. 1,181 Rs. 7,085
9 months 13.5% Rs. 802 Rs. 7,213
3 months 12.5% Rs. 2,322 Rs. 6,966
12 months 13.5% Rs. 612 Rs. 7,333
6 months 12.5% Rs. 1,179 Rs. 7,074
18 months 15% Rs. 426 Rs. 7,662
3 months 12% Rs. 2,320 Rs. 6,960
6 months 12% Rs. 1,178 Rs. 7,064
24 months 15% Rs. 331 Rs. 7,940
9 months 13% Rs. 800 Rs. 7,198
12 months 13% Rs. 610 Rs. 7,313

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Specifications of Reverse Innovation (English) (Hardcover)

Book Details
Publisher Harvard University Press
ISBN-10 1422157644
Imprint Harvard Business Review Press
Number of Pages 229 Pages
Publication Year 2012 April
Language English
ISBN-13 9781422157640
Binding Hardcover
Dimensions
Weight 0.98 g
Height 9.48
Width 6.49
Depth 0.98
Contributors
Author Info

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric...View More

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.
Author Vijay Govindarajan MBA Chris Trimble
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Reviews of Reverse Innovation (English) (Hardcover)

4.4

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Based on 14  ratings

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★★★★★
★★★★★

Satheesh Sadanand

Aug 4, 2012

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certified buyer

A veritable bible on innovation

Just finished reading the book "Reverse Innovation".
Congratulations to Professors Vijay Govindarajan and Chris Trimble for this scholarly work.

Reading is my passion and this book ranks among the best books that I have read.
In the years to come, this is going to be a veritable bible for students and practitioners alike.

In addition to understanding the new concept of Reverse Innovation, my learnings include the following:

1) Best practices for new product development: The Chapters on Harman and John Deere explained clearly approaches to new product development, that could be used in any c
★★★★★
★★★★★

Manohar Chittar

Jul 29, 2012

Reverse Innovation timely need for India


I happened to read an interesting article in the Times of India by Vijay Govindarajan and Sundaram giving suggestions to Government of India on taking seriously the huge projects of joining Ganga-Kaveri rivers and the other one on Thorium based reactor technology for power generation. I liked the constructive spirit of the article attempting to suggest solutions, well needed at the present gloomy situation in India. I emailed to the authors congratulating them on article. Promptly I received a reply from Vjay Govindaranjan suggesting m
★★★★★
★★★★★

Vasanth Kumar

Feb 7, 2015

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certified buyer

its a must read for all

reverse engineering is the buzz word...its a must read for everyone and learn the right approach towards the market/clients/customers. best

-
V
★★★★★
★★★★★

Srikanth

Apr 12, 2014

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certified buyer

Reverse Innovation

Very insightful on what level of innovation would be suited for India market. Its really encouraging that the chapters are written in proper sequence and very well articulated. Relevant examples with good explanations.
★★★★★
★★★★★

Sivakumar N

Mar 10, 2014

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certified buyer

Reverse Innovation

Great book to understand how innovations for emerging markets can be a great opportunity for organisations.
★★★★★
★★★★★

sachin soni

Jun 23, 2012

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certified buyer

Reverse Innovation

THIS BOOK IS VERY GOOD AND GIVE VALUABLE INFORMATION ABOUT EMERGING MARKETS OF DEVELOPING NATION & TELL US HOW CAN WE GROW OUR BUSINESS & ORGANISATION IN DEVELOPING NATION WITH THE HELP CONVERT NON-CONSUMERS GROUP INTO CONSUMER GROUP.
★★★★★
★★★★★

Basil Pereira.

May 5, 2012

First to review
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Reverse Innovation

Creativity,Innovation and Reverse Innovation are the three sides a triangle of business activation. Indra K.Nooyi's foreword its motivates the business entrepreneurs and the giants the way they have to adopt for survival and sustainability. Par I and Part II are the tow sides of Business coin to care in this post-modern world.The twelve chapters are the 12 commandments to the people who want to know business and prolong with positive trends.
An valuable and inspiring asset to this era. Hearty Thanks to Flipkart for taking initiative and pain to serve the book afresh.The M.B.A. students should
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