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Reverse Innovation (English)

(Hardcover)
Hardcover
Language: English
Length: 229 pages
Publisher: Harvard University Press
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Reverse Innovation (English) (Hardcover) Price: Rs. 648

“The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation – or might suffer from it – the book is well worth reading.” – Globe & Mail

The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse.

Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound—for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long- established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed.

Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not.

The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This book will help you do that.

About The Author
Vijay Govindarajan
is the Earl C. Daum 1924 Professor of International Business, the founding director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 professor-in- residence and chief innovation consultant for General Electric. [HANOVER, NH]

Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck. [HANOVER, NH]

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Specifications of Reverse Innovation (English) (Hardcover)

Book Details
Publisher Harvard University Press
ISBN-10 1422157644
Imprint Harvard Business Review Press
Number of Pages 229 Pages
Publication Year 2012 April
Language English
ISBN-13 9781422157640
Binding Hardcover
Dimensions
Weight 0.98 g
Height 9.48
Width 6.49
Depth 0.98
Contributors
Author Info

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric...View More

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.
Author Vijay Govindarajan MBA Chris Trimble
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Reviews of Reverse Innovation (English) (Hardcover)

4.5

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Based on 13  ratings

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★★★★★
★★★★★

Satheesh Sadanand

Aug 4, 2012

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certified buyer

A veritable bible on innovation

Just finished reading the book "Reverse Innovation".
Congratulations to Professors Vijay Govindarajan and Chris Trimble for this scholarly work.

Reading is my passion and this book ranks among the best books that I have read.
In the years to come, this is going to be a veritable bible for students and practitioners alike.

In addition to understanding the new concept of Reverse Innovation, my learnings include the following:

1) Best practices for new product development: The Chapters on Harman and John Deere explained clearly approaches to new product development, that could be used in any c
★★★★★
★★★★★

Manohar Chittar

Jul 29, 2012

Reverse Innovation timely need for India


I happened to read an interesting article in the Times of India by Vijay Govindarajan and Sundaram giving suggestions to Government of India on taking seriously the huge projects of joining Ganga-Kaveri rivers and the other one on Thorium based reactor technology for power generation. I liked the constructive spirit of the article attempting to suggest solutions, well needed at the present gloomy situation in India. I emailed to the authors congratulating them on article. Promptly I received a reply from Vjay Govindaranjan suggesting m
★★★★★
★★★★★

Vasanth Kumar

Feb 7, 2015

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certified buyer

its a must read for all

reverse engineering is the buzz word...its a must read for everyone and learn the right approach towards the market/clients/customers. best

-
V
★★★★★
★★★★★

Srikanth

Apr 12, 2014

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certified buyer

Reverse Innovation

Very insightful on what level of innovation would be suited for India market. Its really encouraging that the chapters are written in proper sequence and very well articulated. Relevant examples with good explanations.
★★★★★
★★★★★

Sivakumar N

Mar 10, 2014

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certified buyer

Reverse Innovation

Great book to understand how innovations for emerging markets can be a great opportunity for organisations.
★★★★★
★★★★★

sachin soni

Jun 23, 2012

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certified buyer

Reverse Innovation

THIS BOOK IS VERY GOOD AND GIVE VALUABLE INFORMATION ABOUT EMERGING MARKETS OF DEVELOPING NATION & TELL US HOW CAN WE GROW OUR BUSINESS & ORGANISATION IN DEVELOPING NATION WITH THE HELP CONVERT NON-CONSUMERS GROUP INTO CONSUMER GROUP.
★★★★★
★★★★★

Basil Pereira.

May 5, 2012

First to review
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certified buyer

Reverse Innovation

Creativity,Innovation and Reverse Innovation are the three sides a triangle of business activation. Indra K.Nooyi's foreword its motivates the business entrepreneurs and the giants the way they have to adopt for survival and sustainability. Par I and Part II are the tow sides of Business coin to care in this post-modern world.The twelve chapters are the 12 commandments to the people who want to know business and prolong with positive trends.
An valuable and inspiring asset to this era. Hearty Thanks to Flipkart for taking initiative and pain to serve the book afresh.The M.B.A. students should
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