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Reverse Innovation (English)

(Hardcover, Vijay Govindarajan MBA Chris Trimble)
Hardcover
Language: English
Length: 229 pages
Publisher: Harvard University Press
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Specifications of Reverse Innovation (English) (Hardcover, Vijay Govindarajan MBA Chris Trimble)

Book Details
Publisher Harvard University Press
ISBN-10 1422157644
Imprint Harvard Business Review Press
Number of Pages 229 Pages
Publication Year 2012 April
Language English
ISBN-13 9781422157640
Binding Hardcover
Dimensions
Weight 0.98 g
Height 9.48
Width 6.49
Depth 0.98
Contributors
Author Info

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric...View More

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.
Author Vijay Govindarajan MBA Chris Trimble
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Reviews of Reverse Innovation (English) (Hardcover, Vijay Govindarajan MBA Chris Trimble)

4.4

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Based on 15  ratings

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★★★★★
★★★★★

Satheesh Sadanand

Aug 4, 2012

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certified buyer

A veritable bible on innovation

Just finished reading the book "Reverse Innovation".
Congratulations to Professors Vijay Govindarajan and Chris Trimble for this scholarly work.

Reading is my passion and this book ranks among the best books that I have read.
In the years to come, this is going to be a veritable bible for students and practitioners alike.

In addition to understanding the new concept of Reverse Innovation, my learnings include the following:

1) Best practices for new product development: The Chapters on Harman and John Deere explained clearly approaches to new product development, that could be used in any c
★★★★★
★★★★★

Manohar Chittar

Jul 29, 2012

Reverse Innovation timely need for India

I happened to read an interesting article in the Times of India by Vijay Govindarajan and Sundaram giving suggestions to Government of India on taking seriously the huge projects of joining Ganga-Kaveri rivers and the other one on Thorium based reactor technology for power generation. I liked the constructive spirit of the article attempting to suggest solutions, well needed at the present gloomy situation in India. I emailed to the authors congratulating them on article. Promptly I received a reply from Vjay Govindaranjan suggesting me to read his book - Reverse Innovation : Create far fr
★★★★★
★★★★★

Tulaseevana

Feb 7, 2015

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certified buyer

its a must read for all

reverse engineering is the buzz word...its a must read for everyone and learn the right approach towards the market/clients/customers. best

-
V
★★★★★
★★★★★

Srikanth

Apr 12, 2014

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certified buyer

Reverse Innovation

Very insightful on what level of innovation would be suited for India market. Its really encouraging that the chapters are written in proper sequence and very well articulated. Relevant examples with good explanations.
★★★★★
★★★★★

Sivakumar Natarajan

Mar 10, 2014

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certified buyer

Reverse Innovation

Great book to understand how innovations for emerging markets can be a great opportunity for organisations.
★★★★★
★★★★★

sachin soni

Jun 23, 2012

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certified buyer

Reverse Innovation

THIS BOOK IS VERY GOOD AND GIVE VALUABLE INFORMATION ABOUT EMERGING MARKETS OF DEVELOPING NATION & TELL US HOW CAN WE GROW OUR BUSINESS & ORGANISATION IN DEVELOPING NATION WITH THE HELP CONVERT NON-CONSUMERS GROUP INTO CONSUMER GROUP.
★★★★★
★★★★★

Basil Pereira.

May 5, 2012

First to review
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certified buyer

Reverse Innovation

Creativity,Innovation and Reverse Innovation are the three sides a triangle of business activation. Indra K.Nooyi's foreword its motivates the business entrepreneurs and the giants the way they have to adopt for survival and sustainability. Par I and Part II are the tow sides of Business coin to care in this post-modern world.The twelve chapters are the 12 commandments to the people who want to know business and prolong with positive trends.
An valuable and inspiring asset to this era. Hearty Thanks to Flipkart for taking initiative and pain to serve the book afresh.The M.B.A. students should
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