“roger haywood”

The book uses many global case studies and the viewpoints of top executives to provide constructive guidance on how to build a successful corporate reputation. Real-life disasters are featured, as are examples of companies where outstanding public relations policies have been implemented. ... More

* New global cases and candid comment from top executives... More

Discover what robots can do and how they work Find out how to build your own robot and program it to perform tasks Ready to enter the robot world? This book is your passport It walks you through building your very own little metal assistant from a kit, dressing it up, giving it a brain, programmi... More

This book represents a major remapping of the literary history of the 1950s. Our cultural memory of the period has been dominated by the 'Angry Young Man', the teenage revolution, 'consensus' politics, and the emergence of 1960s permissiveness. Yet this picture seriously misrepresents the new positi... More

As a manager, every decision you make must both support and drive your organization's strategic goals. But first you must understand those goals - what they are, how they were arrived at, how you can contribute to them, and what you can do to help achieve them. Manager's Guide to Strategy provides y... More

For a quarter century, Software Engineering: A Practitioner's Approach has been the best-selling guide to software engineering for students and industry professionals alike. In its sixth edition, the book has been completely restructured and redesigned, undergoing a substantial content update that a... More

In a single work of colossal scope one of the world's greatest scientists has given us a complete and unrivalled guide to the glories of the universe. The Road to Reality is the most important and ambitious work of science for a generation. It provides nothing less than a comprehensive account of th... More