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Rowntree And The Marketing Revolution, 1862-1969
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Publisher: Cambridge University Press
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Book: Rowntree And The Marketing Revolution, 1862-1969
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.
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Details of Book: Rowntree And The Marketing Revolution, 1862-1969 Book: Rowntree And The Marketing Revolution, 1862-1969
Author: Robert Fitzgerald, Robert Fitzgerald
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 25012007
Publisher: Cambridge University Press
Number of Pages: 768
Language: English
Author: Robert Fitzgerald, Robert Fitzgerald
ISBN:
0521023785
ISBN-13:
9780521023788
,978-0521023788
Binding: Paperback
Publishing Date: 25012007
Publisher: Cambridge University Press
Number of Pages: 768
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Rowntree And The Marketing Revolution, 1862-1969 by Robert Fitzgerald, Robert Fitzgerald
ISBN Number: 0521023785, 9780521023788, 978-0521023788