“rustom s davar”

The book covers all aspects of personnel management including manpower planning selection, training and motivation, performance appraisal, schemes of remuneration employee communications, industrial legislation, and maintenance of personnel records. It explains these aspects lucidly incorporating ... More

In this new edition opportunity has been taken to incorporate new advertisements to depict the modern trend. Extra items have been added such as Changing Distributions Pattern, Direct Marketing, Video Advertising, Code of Commercial Advertising and illustrations of Misleading Advertising to make th... More

New Page 1 Marketing has been for a long time a neglected area in India, because of protective controls and prevalence of a seller's markets in most products. However, the new trends at the government level of freeing controls is bound to a buyers' markets. In this context, the contents... More

Leadership is a forgotten factor. What is more important today is to 'lead' rather than to 'manage'. This is the view of Dr. Rustom S. Davar the renowned prize winning author of management books and pioneer of management education in India. The treatment is unique and in-depth, modifying approaches... More

The Question of Faith examines the cultural resources underlying manifestations of ‘faith’ in the larger context of communalism and fundamentalism. Countering the economistic and political interpretation of these phenomena, the author focuses instead on the possibilities of resilience contained ... More

Dr Rustom S. Davar, the noted management specialist, has presented in this book his views and also the considered opinion on every aspect of human side of management by well-known international authorities such as Douglas McGregor, Charles Myers, Dale Yoder, Rensis Likert, Robert Blake, Mason Haire,... More

This book presents the decision process and the modern techniques and their practical application in specific fields. The book includes useful articles by a variety of authors on different subjects and continuity is ensured through proper divisions and a general introduction to each part.... More

An engrossing and vibrant critique of globalization, this book will appeal to those interested in cultural and performance studies gender and minority issues and the impact of globalizaion on the actual practice of culture today.Paperback,New Book... More