“ryan mathews”

Ex- cel- lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing-- not well-differentiated and therefore not thought of by consumers at the mo... More

"As usual these two future-finders have their fi ngers on the pulse of what's happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: 'But wait! A story goes with it!' You need to read this book to fi nd out why." -Alan Webb... More

The highly successful first edition of this book on microeconomic theory has now been revised to provide undergraduates with a comprehensive introduction to standard price theory.... More

Don't be afraid of deviants. They just may save your business. In today's challenging and sometimes puzzling business environment, deviance equals innovation--the kind of breakthrough thinking that creates new markets and tumbles traditional ones. In The Deviant's Advantage, two of America's most re... More

To accommodate the evolution of teacher education programs, this new text has been developed for two groups: 1) those serving as interns or student teachers as they complete traditional teacher education programs and 2) new in-service teachers who are part of an alternative certification program. Th... More