“s r baker”

Salient features :Special emphasis on system design, design principles, component and system compatibility; modern concepts of oil cleanliness standards; topics such as fire resistant and bio-degradable oils, their applications and commercial availability; covers the topic sealing and seal technolog... More

In this book the author projects the pneumatic systems in its totality; right from the basic level to make it useful to a wider audience, comprising system designers, component manufacturers and service engineers. The topics are dealt in such an easy fashion that even the first line technician would... More

The Sixth Edition of this well-established text continues to explore the different facets of microeconomic theory and stresses its relevance to both managerial and public policy decision making. Primarily intended for the students of economics, management, the text is also useful for students of co... More

The book covers all aspects of personnel management including manpower planning selection, training and motivation, performance appraisal, schemes of remuneration employee communications, industrial legislation, and maintenance of personnel records. It explains these aspects lucidly incorporating ... More

In this new edition opportunity has been taken to incorporate new advertisements to depict the modern trend. Extra items have been added such as Changing Distributions Pattern, Direct Marketing, Video Advertising, Code of Commercial Advertising and illustrations of Misleading Advertising to make th... More

Preface To The Second Edition Preface To The First Edition Acknowledgements PART I  Changing Marketing Scenario * Environment And Inertia Of The Marketing Kind * Technology And Marketing *  Marketing-Technology Linkages * Marketing-Manufacturing Linkages * Role Of Marketing Planning I... More

Through the centuries, Indian children have been sitting around their elders, drinking in stories of the Mahabharata. This collection of stories from the Mahabharata has been written in simple language for children who want to read them in English.... More