“s ramachander”

The book introduces novel concepts and techniques to teach managers and students effective and innovative ways of marketing in India. The author deals with marketing by introducing the concept of the Value Spiral. It is the first time the idea of the value chain has been improved upon to bring in th... More

This interesting book discusses the concept of creativity and innovation in management. The author suggests that insight???rather than data???is the key ingredient for developing a different vision of where the business (or category, product, model, or brand) can go. Encouraging the manager to look ... More

India is one of the most vibrant economies in the world and is increasingly being perceived as a market with unlimited prospects. However, it is no easy task for the Indian manager to survive and prosper in this scenario of intense competition. What tools and skills does he need, then, to tackle the... More

This delightfully written book is designed to help managers become more thoughtful, creative and intuitive in thir thinking.... More

Finite Element Analysis is an analytical engineering tool developed in the 1960's by the Aerospace and nuclear power industries to find usable, approximate solutions to problems with many complex variables. It is an extension of derivative and integral calculus, and uses very large matrix arrays and... More