“s ramaswamy”

This book traces the growth of English literary criticism from its origins to the present. It has a supplementary introduction to the concepts of structuralism, reader response criticism, and deconstructive theory and practice.... More

This is the second volume of the English critical tradition. It includes a generous selection from Victorian, twentieth century English and American critics who may be regarded as modern trends etters in literary criticism.... More

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Comprehensive, contextually relevant, and India-specific text on Strategic Planning/Corporate Strategy for the MBA programmes of the business schools of India.... More

*The Marketing Concept* Creating And Delivering Customer Value* The Marketing Mix* The Marketing Environment PART TWO Indian Marketing Environment * India Under Economic Reforms* The Sea Change In The Indian Marketing Environment Consequent To Liberalisation* Marketing Challenges Of The Liberalised ... More

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