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Flipkart deepens supply chain expertise
Ties-up with the Dabbawalas of Mumbai for last mile deliveries Also pilots an on-demand logistic service for sellers

 

Bangalore, April 9, 2015: Flipkart, India's leading e-commerce marketplace, has tied-up up with the Dabbawalas of Mumbai for last mile delivery to customers. This association is an effort to explore newer delivery channels and opportunities by partnering with this unique community of experts.


The Dabbawalas have been in the profession of transporting lunch boxes with absolute precision for more than 120 years. They are a huge inspiration on how to conduct business without any paper or administrative back-up to keep the costs down.


Commenting on the association, Neeraj Aggarwal, Sr. Director - Last Mile Delivery, Flipkart, said The Dabbawalas of Mumbai are one of the most reliable and trusted brands in the city. Their unique delivery system has been smooth, reliable and has survived the test of time even under extreme conditions that are atypical to a city like Mumbai. We are partnering with them and leveraging this unique expertise to enhance our last mile delivery capabilities.


In the initial stage of association, as a partner to eKart, the Dabbawalas (with one union at this stage) will collect Flipkart marketplace shipments from the delivery hubs and deliver it the customers- while picking their dabbas. Currently, a partner just for last mile deliveries, the Dabbawalas will not be interacting with the sellers at this stage. The initial pilot will be for prepaid orders - getting rolled out for COD deliveries as the association expands.


Watch the Dabbawalas share their views on this association.


On-Demand Logistics

In another attempt to break-away from the traditional operations heavy logistic method, Flipkart recently launched a crowdsourced delivery option which aims to connect local sellers and buyers with the help of voluntary delivery personnel, reducing the order to delivery timeline drastically.


These delivery personnel are on-boarded onto a specialized Flipkart delivery program post extensive


This process helps reduce the delivery process checks by enabling these delivery personnel to directly collect the package from the local seller and deliver it to the buyer, managing to reduce the order to delivery time to as little as three to four hours.


This pilot, currently operational only for Bangalore sellers and customers, should ideally see higher conversions for sellers as well. The service is currently available for shipments of less than Rs. 5000 value in Bangalore.

Flipkart ropes in McKinsey director Saikiran Krishnamurthy as COO of commerce division
Economic Times | In Print | March 2015

 

Flipkart has hired McKinsey director Saikiran Krishnamurthy, a leading strategy expert, as chief operating officer of its commerce division, adding muscle to the newly carved-out unit under Mukesh Bansal as he takes on greater charge at the etailer.

Krishnamurthy, 39, is Bansal's first top hire since Flipkart rejigged its top deck to create a novel three-pronged leadership team last month.

 

Read the article here

Flipkart of India, to Bolster Its Tech Credentials, Hires Former Google Executive
New York Times | In the Web | March 2015

 

Despite having raised billions of dollars and attaining a valuation of over $10 billion, the Indian e-commerce giant Flipkart isn't necessarily the biggest name in Silicon Valley.Yet with its latest hire, the company is hoping to signal that it too can be a player. Flipkart plans to announce on Wednesday that it has hired Punit Soni, a former Google executive who most recently was a senior vice president for product management at Motorola Mobility when it was owned by Google.

 

More details here

Flipkart marketplace
Zee Business | On TV| February 2015

 

 

Growth of SME's on e-commerce marketplace

 

Watch the video

 

  • Flipkart Legal team won the best legal team award for E-commerce industry at the Legal Era awards 2015

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