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Bangalore, April 9, 2015: Flipkart, India's leading e-commerce marketplace, has tied-up up with the Dabbawalas of Mumbai for last mile delivery to customers. This association is an effort to explore newer delivery channels and opportunities by partnering with this unique community of experts.
The Dabbawalas have been in the profession of transporting lunch boxes with absolute precision for more than 120 years. They are a huge inspiration on how to conduct business without any paper or administrative back-up to keep the costs down.
Commenting on the association, Neeraj Aggarwal, Sr. Director - Last Mile Delivery, Flipkart, said The Dabbawalas of Mumbai are one of the most reliable and trusted brands in the city. Their unique delivery system has been smooth, reliable and has survived the test of time even under extreme conditions that are atypical to a city like Mumbai. We are partnering with them and leveraging this unique expertise to enhance our last mile delivery capabilities.
In the initial stage of association, as a partner to eKart, the Dabbawalas (with one union at this stage) will collect Flipkart marketplace shipments from the delivery hubs and deliver it the customers- while picking their dabbas. Currently, a partner just for last mile deliveries, the Dabbawalas will not be interacting with the sellers at this stage. The initial pilot will be for prepaid orders - getting rolled out for COD deliveries as the association expands.
In another attempt to break-away from the traditional operations heavy logistic method, Flipkart recently launched a crowdsourced delivery option which aims to connect local sellers and buyers with the help of voluntary delivery personnel, reducing the order to delivery timeline drastically.
These delivery personnel are on-boarded onto a specialized Flipkart delivery program post extensive
This process helps reduce the delivery process checks by enabling these delivery personnel to directly collect the package from the local seller and deliver it to the buyer, managing to reduce the order to delivery time to as little as three to four hours.
This pilot, currently operational only for Bangalore sellers and customers, should ideally see higher conversions for sellers as well. The service is currently available for shipments of less than Rs. 5000 value in Bangalore.
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Krishnamurthy, 39, is Bansal's first top hire since Flipkart rejigged its top deck to create a novel three-pronged leadership team last month.
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