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Flipkart In The News
Press Release

Flipkart launches five new Digiflip Pro tablets powered by Intel® Processors


27th August, New Delhi - Flipkart, India's largest e-commerce marketplace, announced the launch of five new tablets under its in house brand Digiflip Pro. In a special collaboration with Intel, this range of next generation tablets will be powered by Intel® Atom™ Processors.

The range includes:

  • ET701 - 7" Wi-Fi only tablet that comes in 4 attractive colours White, Blue, Grey and Red
  • XT811, XT801 - 3G with voice calling & Wi-Fi only variants of 8 inch HD tablet
  • XT911, XT901 - 3G with voice calling & Wi-Fi only variants of 8.9" Full HD premium tablet.

These tablets are available exclusively on Flipkart and are priced from Rs. 5,999 onwards. Powered by Intel® processor, with a sophisticated design and sturdy build, these tablets offer an exhaustive range of new features at a great value/price.

Customers can also avail special offer benefits from Myntra and Flipkart on shopping from the mobile apps that come pre-installed on these tablets.

Commenting on the launch, Michael Adnani, VP - Retail & Head - Brand Alliances, Flipkart said, "Post the success of the Digiflip Pro XT712, the first tablet to be launched under the Digiflip Pro label, we are excited to announce the launch of five new tablets today. Powered by Intel, these devices are an expansion of our tablet category - and step up on variety and specifications, catering to a range of customer requirements in this segment. We are happy to collaborate with Intel on this range and are confident that these new tablets will set standards in the Indian tablet market with their world class quality and great value."

"Intel always strives to bring to consumers the best of computing technology, across form-factors at competitive price points. We are excited to work with Flipkart to launch these five new tablets, powered by Intel® Processors, which will deliver a compelling mobile computing experience to consumers. The Intel® Atom™ processors are power optimized for great performance and energy efficiency, ensuring a high speed seamless experience along with great battery life for users who have the need to be constantly connected on the go" said Sandeep Aurora, Director Marketing and Market Development, Intel South Asia.

Features of Digiflip Pro tablets powered by Intel®:

Details ET701 XT 811 / XT 801 XT 911 / XT 901
Processor Intel® Atom™ Processor Z2520 (1.20 GHz, Dual core) Intel® Atom™ Processor Z2580 (2.00 GHz, Dual core) Intel® Atom™ Processor Z2580 (2.00 GHz, Dual core)
OS Android™ 4.2.2 Jelly Bean. Assured upgrade to KitKat Android™ 4.2.2 Jelly Bean. Assured upgrade to KitKat Android™ 4.2.2 Jelly Bean. Assured upgrade to KitKat
Connectivity Wi-Fi only XT811- 3G with Voice calling, Single micro-SIM XT801 Wi-Fi only XT911- 3G with Voice calling (with headset), Single micro-SIM XT901€“ Wi-Fi only
Display 7" (178mm) IPS Display 8" (203mm) IPS Display 8.9" (226mm) IPS Display
Resolution 1024 x 600p 1280 x 800p HD 1920 x 1200p Full HD
Camera Dual Camera(VGA + 2MP) Dual Camera(2MP+5MP) Dual Camera(2MP+5MP)
RAM 1 GB 1 GB 2 GB
Memory 8 GB internal storage, Expandable with microSD upto 32GB 16 GB internal storage Expandable with microSD upto 32GB 16 GB internal storage Expandable with microSD upto 32GB
Battery 2800 mAH Li-polymer 4200 mAh Li-polymer 6500 mAh Li-polymer
Price ET701: Rs 5999 XT811: Rs 10999 XT801: Rs 8999 XT911: Rs 15999 XT901: Rs 13999

The after sales service for Digiflip Pro tablets will be handled through a network of over 120 service centres in 100+ cities. Additionally, customers in 13 cities including Delhi, Mumbai, Bangalore, Chennai, Kolkata and Hyderabad can avail of priority 24-hour service by visiting any of the 22 priority centres we have partnered with in these cities. Along with a hassle free service assurance, Digiflip Pro tablets also come with the usual Flipkart benefits like COD and a 30 day replacement policy.

About Flipkart is India's leading e-commerce marketplace offering over 15 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle.

We are known for our path-breaking services like Cash on Delivery, and a 30-day replacement policy. We are the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. Our annual subscription service, Flipkart First, is the first of its kind in the country.

Launched in October 2007, we have become the preferred online marketplace for leading Indian and international brands. We are exclusive partners for local artisans and manufacturers, having tied up with the likes of FISME and NCDPD.

Flipkart, currently 14000 people strong, has 22 million registered users clocking over 4 million daily visits. Our technology has enabled us to deliver 5 million shipments per month - and this number's only growing.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. As a leader in corporate responsibility and sustainability, Intel also manufactures the world's first commercially-available "conflict-free" microprocessors. Additional information about Intel is available at and, and about Intel's conflict-free efforts at

Intel, the Intel logo, Intel Atom and Intel Core are trademarks of Intel Corporation in the United States and other countries. Other names and brands may be claimed as the property of others.

Service, selection and price are the three pillars
Business Standard| In Print | February, 2013



It's important for companies to realise that mistakes will happen, but it's even more important to draw the correct lessons from those mistakes, Sachin Bansal tells The Strategist.


Read the interview here






Flipkart founders ready to 'grow up'
By Amy Kazmin | Financial Times | In The Web | New Delhi | August, 2014


In a country where secure employment is something of a holy grail, many tried to dissuade Indian software engineers Sachin Bansal and Binny Bansal from quitting their jobs at in 2007 to start Flipkart, which they described as a "humble online bookstore".


But remaining doubters were surely silenced this week after Flipkart raised $1bn in new equity to expand in India's rapidly growing ecommerce market, an investment that Sachin Bansal, the 32-year-old chief executive, likened to a coming of age.


The deal was the largest single funding round raised by an Indian internet company and valued Flipkart, the country's largest e-retailer, at about $7bn, say those familiar with the transaction.


"We have been like this little kid that was waiting to grow up to something," Sachin Bansal said. "This investment helps us think really, really long term."


Shopping over internet is rapidly gaining popularity with India's consuming class as an alternative to a bricks-and-mortar retail sector still dominated by tiny mom-and-pop shops with limited, and erratic, stock.


Indians are only expected to buy about $2.3bn worth of goods over the internet this year, but the skyrocketing use of internet enabled by smart phones is expected to propel online retail sales to more than $30bn within the next five years. It is a tantalising potential market, despite the sobering reality that no player has yet to make any profit.


The Flipkart founders, who were both raised in the northern city of Chandigarh and graduated in 2004 from the prestigious Indian Institute of Technology, are counting on their first-mover advantage, and homegrown appeal, to help them weather intensifying competition from their initial inspiration, Amazon. "Being a local player, we are definitely more connected to the ground reality in the country," says Sachin Bansal. "Commerce is a very local activity, driven by local conditions and culture. We believe being local is an advantage."


University acquaintances who became close after they both relocated to Bangalore to start their working lives, the Bansals drew the initial inspiration for their business from the success of travel-oriented ecommerce websites, like MakeMyTrip.


"We started seeing this huge boom of online travel, like," says Sachin Bansal. "We saw that ecommerce wasn't really happening. We were a bit overconfident, and we thought two people from an apartment can do it."


With Rs 400,000 in combined savings, the friends thought they could launch the business. But they burnt through their cash far faster than expected, forcing each to turn to their respective parents for help just for their daily needs.


"I had told my parents we had enough money for two years, and we would try for two years then see what happens," Sachin Bansal recalls. "But we ran out of money after six months. Then I was on a monthly allowance from my parents." After a few months, Flipkart had enough revenues to allow its co-founders to draw small salaries and, in early 2009, they raised their first equity investment from Accel Partners.


Today, their biggest challenge will be how to deploy their enhanced war chest to compete most effectively with Amazon, which has been investing aggressively in India since launching its own site a year ago.


In wrestling with these issues, the two friends have evolved a clear working style, with Sachin Bansal the more gut-driven individual, and Binny Bansal, whose formal title is chief operating offer, more analytical and data driven.


"Sachin is more intuitive and more of a dreamer, and I bring the data and the reality check," says Binny. "That combination is quite powerful. It's very complementary how we do things."


It is a combination that they are hoping can help them maintain their company's leadership - and hopefully eventually start turning a profit - in India's ecommerce sector.


Read the article here

CNBC Young Turks Tutorial with Sachin Bansal
CNBC Young Turks| On TV | July, 2012



Sachin Bansal meets young entrepreneurs and shares advice on e-commerce and starting up.


Watch this special CNBC Young Turks feature here here


  • Financial Express Top 10 Marketers of the Year
  • CNBC TV18 Storyboard Top 3 Campaigns of the Year
  • Star News Brand Excellence Award in 'New Brand' category


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