Book: Sales Management: Shaping Future Sales Leaders Tanner is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy-by integrating current technology, research, and strategic thinking activities.
KEY TOPICS: Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases
For anyone looking for an up-to-date book on sales management with an emphasis on CRM.
Details of Book: Sales Management: Shaping Future Sales Leaders Book: Sales Management: Shaping Future Sales Leaders
Author: Tanner John F. Jr., Earl D. Honeycutt, Robert C. Erffmeyer
ISBN: 0132324121
ISBN-13: 9780132324120
, 978-0132324120
Binding: Hardcover
Publishing Date: 2008/10/28
Publisher: Prentice Hall
Number of Pages: 434
Language: English