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Sales Promotion: How To Create, Implement & Integrate Campaigns That Really Work
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Publisher: Kogan Page Ltd
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Book: Sales Promotion: How To Create, Implement & Integrate Campaigns That Really Work
This work explains all the stages of creating and implementing innovative and successful sales promotions, and details the tried and tested methods that can give a business the competitive edge over other companies.
The sales promotion is one of the marketer's most tested and most effective tools. Sales Promotion by Roddy Mullin and Julian Cummins explains all the stages of creating and implementing innovative and successful sales promotions. Sales Promotion details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising, as well as changes in the law. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.
The sales promotion is one of the marketer's most tested and most effective tools. Sales Promotion by Roddy Mullin and Julian Cummins explains all the stages of creating and implementing innovative and successful sales promotions. Sales Promotion details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising, as well as changes in the law. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.
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Details of Book: Sales Promotion: How To Create, Implement & Integrate Campaigns That Really Work Book: Sales Promotion: How To Create, Implement & Integrate Campaigns That Really Work
Author: Roddy Mullin, Julian Cummins
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2008/04/01
Publisher: Kogan Page Ltd
Number of Pages: 300
Language: English
Author: Roddy Mullin, Julian Cummins
ISBN:
0749450215
ISBN-13:
9780749450212
,978-0749450212
Binding: Paperback
Publishing Date: 2008/04/01
Publisher: Kogan Page Ltd
Number of Pages: 300
Language: English
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2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Sales Promotion: How To Create, Implement & Integrate Campaigns That Really Work by Roddy Mullin, Julian Cummins
ISBN Number: 0749450215, 9780749450212, 978-0749450212