Sales & Selling

Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and g... More

Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly--in any sales situation." --Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge y... More

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" ... More

Salespeople are looking for answers.They want them now.They want them fast.They want them free. Buy this book: You'll get two out of three. Every salesperson on the planet, at some point during their sales day, needs an answer or 10 about what to do in a given selling situation. But there's a big di... More

The author of The 25 Most Common Sales Mistakes . . . And How to Avoid Them teaches salespeople how to demonstrate trustworthiness, turn a customer's objection around, and 23 other proven habits for sales success.... More

Based on Brian Tracy's bestselling audio and video program, The Psychology of Selling, this text presents an action-oriented, strategic process for sales success. It delineates in detail every aspect of the sales process, from planning to presentation to closing techniques.THE MOST POWERFUL SYSTEM F... More

The book that changed the way sales professional do business... In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This classic work, now thoroughly updated,... More

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the... More

Outlines a variety of new techniques designed to change the structure of face-to-face selling and explains how to use a systematic process to produce significant and reliable sales increases. Reprint.... More

In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world. Drawing on ... More

Many salespeople are losing sales because of fundamental mistakes that are often easy to correct, but difficult to identify. Schiffman carefully outlines the 25 most common of these mistakes and explains concisely how to address and resolve them.... More

The book that shows how to keep your most important customers... Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? Successful Large Account Management will show you how. The authors of the be... More

From the bestselling author of What the CEO Wants You to Know—how to rethink sales from the outside in.More than ever these days, the sales process often turns into a war about price—a frustrating, unpleasant war that takes all the fun out of selling. But there’s a bett... More

Jay Conrad Levinson has teamed with two high-profile PR execs--Rick Frishman and Jill Lublin--to produce "Guerrilla Publicity"--the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and i... More