Book: Salesmanship & Publicity 16th Edition In this new edition opportunity has been taken to incorporate new advertisements to depict the modern trend. Extra items have been added such as Changing Distributions Pattern, Direct Marketing, Video Advertising, Code of Commercial Advertising and illustrations of Misleading Advertising to make this book even more valuable and practical.
Details of Book: Salesmanship & Publicity 16th Edition Book: Salesmanship & Publicity 16th Edition
Author: Rustom S Davar, Sohrab R Davar, Nusli R Davar
ISBN: 8125900470
ISBN-13: 9788125900474
, 978-8125900474
Binding: Paperback
Publishing Date: 2003
Publisher: Vikas Publishing House Pvt Ltd
Number of Pages: 422
Language: English