Book: Scoring Points: How Tesco Continues To Win Customer Loyalty Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.
Details of Book: Scoring Points: How Tesco Continues To Win Customer Loyalty Book: Scoring Points: How Tesco Continues To Win Customer Loyalty
Author: Clive Humby, Terry Hunt, Tim Phillips
ISBN: 0749453389
ISBN-13: 9780749453381
, 978-0749453381
Binding: Paperback
Publishing Date: 2008/09/01
Publisher: Kogan Page Ltd
Number of Pages: 294
Language: English