“bibligraphy for rural marketing”

The second edition deals with the latestinfrastructural development in rural areas like Prime Minister's Gram SadakYojana, the Narmada dam, the phenomenon of branding of agricultural product, allof which have promoted industry to evolve and adopt new strategies andtechniques of selling to rural area... More

Contents: IntroductionLiberalized economy: Impact on rural marketing Rural consumer in India Marketing of agricultural inputsMarketing of agricultural produceMarketing of rural non-farm sectorRural communicationMarketing research & MISMarketing of consumer goods and durables Rural distribution chann... More

This highly practical and informative book provides unique insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the First Edition, this Second Edition has been thoroughly revised and expanded, and ex... More

With perspectives, insights, strategies and cases, the book provides a comprehensive coverage of changing profiles and issues, policy questions and practices in the context of rural marketing. Cast in a general marketing management frame-work, it is packed with numerous examples and many Indian case... More

Hardbound... More