“book harvard business review on brand management ed 1”

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products.... More

If great talent is hard to find, it's even harder to keep. In today's competitive world, you need the best and the brightest on your team in order to stay ahead of the game. If you lose your key talent, you may find that you're also losing out on crucial business opportunities. This valuable collect... More

Information Technology (IT) influences all aspects of business today, and this wide-ranging resource will help managers to understand the key concepts and terms, and to envision the strategic potential of their IT assets. The articles provide a candid dialogue on the issues surrounding outsourcing a... More

Examine all aspects of the work of modern nonprofit organizations. The thoughtful essays cover important topics such as earning the public trust and learning from the success of venture capitalists.... More