“book on international marketing management”

New Page 2 The Marketing Book has over four successful editions established itself as one of the leading texts and reference covering the key contemporary issues on the subject. Used by students and practitioners all over the world, the book gathers together the insight of the UK's most... More

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This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tari... More

HURLY BURLY. That is the order of the day. Racing between multiple commitments, trying to juggle priorities, attempting to meet expectations. Some set by self, many by others. This little book has brought together interesting thoughts and observations on how we create stress for ourselves and what w... More

Insightful summaries of 17 classic marketing books distill the wisdom of such thinkers as Malcolm Gladwell, Geoffrey Moore, Seth Godin, and Faith Popcorn.Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soun... More

Distilled from the huge Encyclopedia of Japan and updated in every field it covers, The Japan Book is a pocket almanac: a compilation of brief, useful information on every facet of the country. Until its present worldwide publication, this book was used by the Japanese Ministry of Foreign Affairs as... More

This book comprehensively covers both international marketing and export management. There is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. The 5th edition has been written in response to the continuall... More