“great indian brands”

What would happen if your brand were out of stock in a retail store?Would a customer wait until your brand becomes available, travel to another store to buy it… or purchase another brand instead? This is a brand’s moment of truth.In today’s overcrowded marketplace, only a select few brands tru... More

Never before has a bank of over 1000 recipes from every region of India been compiled in one volume. This rich compilation prepared by the master chefs from all over India, tell you the secret of the best recipes from the length and breadth of India. The ultimate Indian cookbook, and an indispensab... More

‘[An] erudite, thoughtful, perceptive and elegantly written study’—Hindustan TimesIn this powerful and insightful critique, the author examines the evolution of the Indian middle class during the twentieth century, especially since Independence. He shows us how the middle class,... More

This pioneering book offers a stimulating perspective on how new imperatives have affected roles and responsibilities within the middle-class Indian family. Gitanjali Prasad draws upon mythology, history, autobiographies and social science research to support impressions garnered from in-depth inter... More

Preface To The Second Edition Preface To The First Edition Acknowledgements PART I  Changing Marketing Scenario * Environment And Inertia Of The Marketing Kind * Technology And Marketing *  Marketing-Technology Linkages * Marketing-Manufacturing Linkages * Role Of Marketing Planning I... More

Shashi Tharoor reinvents India with a dazzling marriage of Hindu myth and modern history. ‘An entertaining tour de force.’—Sunday Times ‘Perhaps the best work of fiction written by an Indian in recent years.’ —Khushwant Singh in the All Asia Review of Books ‘This is (a) fascinating... More

For both the gourmand and gourmet, this book literally brings home the rich variety of flavours and tastes of Indian cooking, including many regional variations, vegetarian and non - vegetarian. Consisting of all-time favourites provided by the chefs of the restaurants of the Holiday Inn Crowne Plaz... More