“nargundkar marketing research”

This exciting new book provides a unique blend of concepts and industry practices in Marketing Research. More than 30 cases which illustrate the book would help the reader in understanding even the most complex multivariate analytical technique in a lucid manner. Students who are wary of Marketing R... More

This existing new book provides a unique blend of concepts and industry practices in Marketing Research. More than 30 cases (all from Indian companies) which illustrate the book would help the reader in understanding even the most complex multivariate analytical technique in a lucid manner.With its... More

The book looks at all the aspects of services marketing -- in the Indian/Asian context. It begins with an STP perspective, goes on to the 7 Ps, and integrates them into a total services marketing strategy mix for leaders, challengers, followers and niche marketers. Written in an easy-to-understand m... More

While category management is not a new idea for retailers or manufacturers, successfully using it to manage your business more profitably is. As the world's leading marketing research company, Nielson undertook the challenge to develop a theoretical and practical category management strategy. The re... More