In Search Of European Excellence (the 10 Key Strategies Of Europe’s Top Companies)

In business, European appears to have lagged behind America and Asia. Its companies have slow to exploit the new technologies and philosophies of organization and achievement. But while debate rages on about a federal Europe’s business leaders are creating it under our noses. Restructuring. Expending, forming new alliances, they are redrawing the map in a series of highly competitive moves. These sweeping changes are creating a new kind of company – and a new kind of manager – that can compete successfully at the fiercest level, and win. Robert Heller is the first to penetrate the very heart of European management to reveal and analyse the key strategies driving the top companies forward. These companies are fast on their feet, flexible, adventurous, responsive and constantly improving. Drawing on variety of case studies, in search of European Excellence is a far-reaching tour de force which managers – must learn if they are stay ahead of the competition. ‘Heller is a knowledge and authoritative guide to what the best managements are doing here and abroad