Book: Seeing Is Believing: An Introduction To Visual Communication "Seeing is Believing" uses semiotic and psychoanalytic concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, entertaining style, and abundant images, many of them new, including numerous drawings by the author, are offered to show how the principles discussed in the book have been applied.
Details of Book: Seeing Is Believing: An Introduction To Visual Communication Book: Seeing Is Believing: An Introduction To Visual Communication
Author: Arthur Asa Berger
ISBN: 0073534250
ISBN-13: 9780073534251
, 978-0073534251
Binding: Paperback
Publishing Date: 2007/01/12
Publisher: Mcgraw-hill Humanities/social Sciences/langua
Number of Pages: 262
Language: English