Book: Selling Yourself To Others: The New Psychology Of Sales This comprehensive guide to selling uses state-of-the-art concepts of suggestion, hypnosis, and nonverbal communication. Hogan and Horton explain how to pinpoint a potential customer's motivation, establish rapport through synchronization, and close the sale. Other highlights include "The 10 Laws of Selling, " based on Hogan's laws of persuasion and instructions for installing "anchors" -- conditioned responses to stimulus -- that trigger sales.
Details of Book: Selling Yourself To Others: The New Psychology Of Sales Book: Selling Yourself To Others: The New Psychology Of Sales
Author: Kevin Hogan, William Horton, Jeffrey H. Gitomer
ISBN: 1589800079
ISBN-13: 9781589800076
, 978-1589800076
Binding: Hardcover
Publishing Date: 2002/02/01
Publisher: Pelican Publishing Company
Number of Pages: 272
Language: English