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Sensory Marketing

(Hardcover)
by 

Bertil Hulten

,

Niklas Broweus

,

Marcus Van Dijk

Publisher: Palgrave Macmillan (Jun 2009)
Price:
Rs. 2407
(Price is inclusive of all taxes and sourcing fee of Rs. 39)
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Book Summary of Sensory Marketing

book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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Details of Book: Sensory Marketing

Book: Sensory Marketing
Author: Bertil Hulten, Niklas Broweus, Marcus Van Dijk
ISBN:

0230576575

ISBN-13:

9780230576575

,

978-0230576575

Binding: Hardcover
Publishing Date: Jun 2009
Publisher: Palgrave Macmillan
Number of Pages: 183
Language: English
Dimensions: 9.2 x 6.2 x 0.7 inches
Weight: 431 grams
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    Book: Sensory Marketing by Bertil Hulten, Niklas Broweus, Marcus Van Dijk
    ISBN Number: 0230576575, 9780230576575, 978-0230576575
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