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Services Marketing: People Technology Strat 5e (s)
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Publisher: Dorling Kindersley (india) Pvt Ltd *
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Book: Services Marketing: People Technology Strat 5e (s)
This edition of Services Marketing is targeted toward South Asian management students and marketing professionals. While it retains a strong global context, this edition, has been updated to incorporate local examples, cases, and readings. Service industries like business-process and knowledge-process-outsourcing, as well as IT and IT-enabled services, have been highlighted and their special problems have been addressed. Practical management applications are reinforced by numerous in-text boxed examples, along with up-to-date readings from leading thinkers in the field and 14 classroom-tested cases (mostly Asian and South Asian). Additional cases, teaching materials, and instructor aids are available on the course Web site.
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Details of Book: Services Marketing: People Technology Strat 5e (s) Book: Services Marketing: People Technology Strat 5e (s)
Author: Christopher H Lovelock, Jochen Wirtz, Jayanta Chatterjee
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2008
Publisher: Dorling Kindersley (india) Pvt Ltd *
Number of Pages: 612
Language: English
Author: Christopher H Lovelock, Jochen Wirtz, Jayanta Chatterjee
ISBN:
8177584502
ISBN-13:
9788177584509
,978-8177584509
Binding: Paperback
Publishing Date: 2008
Publisher: Dorling Kindersley (india) Pvt Ltd *
Number of Pages: 612
Language: English
Related Tags services marketing lovelock role of technology in service marketing service marketing people technology strategy service marketing by lovelock lovelock marketing lovelock services service marketing love lock service marketing lovelock love lock christopher services marketing people technology and strategy service marketing c lovelock
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Services Marketing: People Technology Strat 5e (s) by Christopher H Lovelock, Jochen Wirtz, Jayanta Chatterjee
ISBN Number: 8177584502, 9788177584509, 978-8177584509