
This is a comprehensive marketing textbook on services marketingin the Indian context. It brings to attention the importance of marketing inservices and the various challenges faced by the managers of serviceorganisations. The book focuses on management of service business andstrategy development. It is useful to the students of management and commerce atunder-graduate and post-graduate level, service business executives and thoseconnected directly and indirectly to the service business.
| stuart hanson charles dickens hilary mantel alexander pope jayaswal | justin gray johnson hermann hesse christopher tolkien bernhard schlink |