“seth godin”

Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside, something small yet precious, it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. "Free Prize Inside... More

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies... More

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used b... More

"The Big Moo: Stop Trying to Be Perfect and Start Being RemarkableThirty-three of the world's best business minds tackle one urgent question: what does it really take to make your organisation remarkable? Seth Godin's ""Purple Cow"" taught us that in order for businesses to achieve real succ... More

According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what... More