
This book helps managers find a sensible starting point, understand the value of an integrated planning model, and finally write a logical business plan. Four features make it all work:
1. A Seven-Step Planning Process -- How you plan to integrate planning down to the lowest level.
2. Your Management Story -- Define what the company is "about", and ask yourself if it makes a good "story?"
3. The Concept of backPlanning -- Where do you want to be, and how do you work backward form there?
4. The 5-Page Business Plan -- How can you create a concise, functional, and user-friendly plan -- in just 5 pages?
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