“shajahan s”

The book discusses the process of identifying and creating new value with individual customers of the enterprise and then sharing the tangible benefits created by the firm over a lifetime of its association with them. It explains the need for understanding, focusing on and management of relationship... More

This book provides a comprehensive coverage of concepts of contemporary technology-driven marketing research. It emphasis more on emerging application of marketing research like service quality measurement, customer satisfaction and feedback analysis, relationship marketing research, customer-value ... More

International Business provides the methods, processes, and function ing of international trade, finance, and organisations in the WTO regime along with the latest international business concepts and current practices in interna- tional trade and financial markets across the globe. The book provides... More

Business Research has been identified as one of the most crucial elements in any organisation's success. This 2nd enlarged and revised edition of Research Methods for Management provides a comprehensive overview of contemporary business research topics and business statistics examples for both resea... More