The Small Business Bible: Everything You Need To Know To Succeed In Your Small Business

A massively expanded and updated edition of the ultimate small business resource

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers youeverything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.

This one-of-a-kind book includes fifteen entirely new chapters on such vital twenty-first-century topics as green businesses, easy online advertising and marketing, technology and mobility, and e-commerce. More comprehensive than ever, yet as easy to read and understand as always, The Small Business Bible, Second Edition is everything you need to turn your entrepreneurial dream into a profitable reality.

Here you will find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including:

Developing your idea and writing a winning business plan

Buying a great business or franchise

Hassle-free hiring, rewarding, and firing of employees

Creating a powerful, memorable small business brand

Understanding insurance and legalese

Thriving in a global economy

Designing a killer Web site

Marketing, advertising, and growing your business made easy

Building a great home-based business

Operating and growing on a shoestring budget

The Small Business Bible, 2E is a comprehensive, easy-to-read, A-to-Z library of everything a small business owner might need to start and succeed in business. It teaches new entrepreneurs what works, and what does not, while giving them scores of tips, hints, insider information, and successes secrets. The essence of the 2nd edition will be to update and greatly expand the book, making it friendlier to the more experienced entrepreneur while still helping the new small business person. The book would now be divided into three sections: Part I: Starting Your Business, Part II: Running Your Business, and Part III: Growing Your Business. Some chapters will be updated, and 17 new chapters will be added. New chapters include, but are not limited to: The Green Business, Top Technology Tips, Advertising II: Advanced Advertising (mostly online), Marketing II: Advanced Marketing (mostly online), Developing New Channels and Multiple Profit Centers, and E-Commerce.