Book: Small Business Marketing Management "Small Business Marketing Management" is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance.
Details of Book: Small Business Marketing Management Book: Small Business Marketing Management
Author: Ian Chaston, Terry Mangles, Terry Mangles
ISBN: 0333980751
ISBN-13: 9780333980750
, 978-0333980750
Binding: Paperback
Publishing Date: Sep 2002
Publisher: Palgrave Macmillan
Number of Pages: 285
Language: English