Small Business Marketing Management

(Paperback - Sep 2002)
by

Ian Chaston

 (Author)
,

Terry Mangles

 (Author)
,

Terry Mangles

 (Joint Author)
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Publisher: Palgrave Macmillan



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Book: Small Business Marketing Management
"Small Business Marketing Management" is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance.
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Details of Book: Small Business Marketing Management Book: Small Business Marketing Management
Author: Ian Chaston, Terry Mangles, Terry Mangles
ISBN:

0333980751


ISBN-13:

9780333980750

,

978-0333980750


Binding: Paperback
Publishing Date: Sep 2002
Publisher: Palgrave Macmillan
Number of Pages: 285
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

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    Book: Small Business Marketing Management by Ian Chaston, Terry Mangles, Terry Mangles
    ISBN Number: 0333980751, 9780333980750, 978-0333980750