Small Business Web Sites Made Easy( Series - Made Easy Series )

Get beyond the basics with your small business Web siteThis two-color contemporary guide shows the non-technical small business owner how to launch an easily updatable, fully-functional business Web site without hiring expensive Web design professionals. Tips for search engine optimization, adding powerful Web marketing tools, enabling credit card transactions, and more are included.With Small Business Web Sites Made Easy, anyone with a basic understanding of HTML can create a compelling, powerful site that competes with anything on the Web for functionality, flexibility, security, and customer-focused interactions. The book also covers the fundamentals of sound Web-based marketing, up-to-date techniques for customer outreach and feedback, and the best solutions for commercial transactions over the Web.