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Why Smart Companies Do Dumb Things: Lessons Learned From Innovation Blunders: Avoiding Eight Common Mistakes In New Product Development
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Publisher: Prometheus Books
OR
Book: Why Smart Companies Do Dumb Things: Lessons Learned From Innovation Blunders: Avoiding Eight Common Mistakes In New Product Development
Taking a case history approach in his analysis, Hodocks illuminating new approaches to successful development and marketing are must reading for students of business, seasoned corporate executives, and those interested in the future of American business.
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No Reviews Yet! Be the first one to review this book.Details of Book: Why Smart Companies Do Dumb Things: Lessons Learned From Innovation Blunders: Avoiding Eight Common Mistakes In New Product Development Book: Why Smart Companies Do Dumb Things: Lessons Learned From Innovation Blunders: Avoiding Eight Common Mistakes In New Product Development
Author: Calvin L. Hodock
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: 2007/09/30
Publisher: Prometheus Books
Number of Pages: 357
Language: English
Author: Calvin L. Hodock
ISBN:
1591025680
ISBN-13:
9781591025689
,978-1591025689
Binding: Hardcover
Publishing Date: 2007/09/30
Publisher: Prometheus Books
Number of Pages: 357
Language: English
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Order now at 32% Discount
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Book: Why Smart Companies Do Dumb Things: Lessons Learned From Innovation Blunders: Avoiding Eight Common Mistakes In New Product Development by Calvin L. Hodock
ISBN Number: 1591025680, 9781591025689, 978-1591025689