The Social Media Handbook: Policies and Best Practices

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize-and in some cases prevent-social networking and web 2.0 risks and other electronic disasters.

Key Features
Strong Author Platform: Flynn is recognized as the workplace e-policy expert by books sellers, book buyers, and the media and business community. This year alone, ABC World News with Diane Sawyer, Fox & Friends, CNN, ABC News.com, MSNBC, NPR, New York Times, NewsDay, New York Post, USA Today, Smart Money, Christian Science Monitor, Computer World, American Lawyer, Inside Public Accounting, the Associated Press and many other outlets. She regularly promotes her webcasts, workshops, and seminars to her ePolicy Institute's 10,000 HR professionals, business managers, and media. 

Publicity and Marketing:  A former publicist for 20 years, Flynn knows how to sell books in both traditional and creative ways, including lining up pre-sales, customized copies, and bulk sales for clients; selling directly to clients and readers through her website; offering and marketing book-specific seminars and in-house workshops with audiences from 50 to 500; providing policy consulting and writing services to corporate clients, universities, associations, government entities; and developing learning programs for her corporate clients and an international training company around the book. In addition to being established as the go-to media source for print, broadcast, and online news stories about workplace social media policy, she will promote her book-specific monthly webcasts and seminars to her list of ePolicy Institute members.

Fills an Important Gap: The difference between Handbook of Social Media and other books in this category largely lie the authors approach in examining the big issues facing business users, including legal, regulatory, and organizational risks and rules, policies and best practices all designed to help minimize potentially costly and protracted risks and maximize compliance management and the author's recognized expertise, media savvy, and tireless marketing efforts.

About the Author
An internationally recognized expert on workplace social media, e-mail, and Internet policy, compliance, and communications, Nancy Flynn is founder and executive director of The ePolicy Institute. The ePolicy Institute is dedicated to helping employers limit electronic risks, including litigation, through the development and implementation of policy, training, and technology. The ePolicy Institute has nearly 10,000 worldwide members who turn to Nancy Flynn for help implementing best practices related to workplace social media, e-mail, and web use, content & compliance.

She is the author of 10 books including The e-Policy Handbook and E-Mail Rules.  Her books have been translated into German, Spanish, Russian, Vietnamese, and Chinese. She is a popular speaker and seminar leader whose clients include The World Bank, Universal Studios, Microsoft, KPMG, Nationwide Insurance, American Bar Association, and many other corporations, associations, government entities, and conferences worldwide. She serves as an expert witness for the federal government and law firms engaged in e-mail and Internet-related litigation. She is also a popular media source. Media outlets that have featured Flynn and her work include Fortune, Time, Newsweek, Newsweek Poland, BusinessWeek, Forbes, Wall Street Journal, US News & World Report, Readers' Digest, Financial Times, USA Today, Entrepreneur, InformationWeek, Kiplinger's, Federal Lawyer, AP, New York Times, Los Angeles Times, Chicago Tribune, Washington Post, NPR, BBC, ABC World News with Diane Sawyer, NBC, CBS Early Show, CNBC, CNN Headline News, CNN Anderson Cooper 360, Fox & Friends, and Fox Business News among others. She resides in Columbus, OH.

Table of Contents

• Media Policy and Compliance Management Program
• Social Media and the Law: What Every Organization Needs to Know About Legal Compliance
• Social Networking Creates Legal Evidence: How to Manage Records and E-Discovery Compliantly
• Regulatory Compliance: Government and Industry Watchdogs Keep an Eye on the Social Web
• Privacy, Security, and Social Media: What Every Employer--and User--Should Know
• Blog Risks and Compliance Rules
• Mobile Devices Drive Social Media Risks
• Seven-Step Action Plan for Successful Social Media Policy and Compliance Management
• Conduct a Social Media Policy Audit
• Writing Effective Social Media Policies
• Content Rules Are Critical to Compliance
• Enforce Policy Compliance with Education
• Reputation Management: Responding to and Recovering from a Social Networking Nightmare
• Sample Policies: Social Media, Blogs, and Related AUPs
• Glossary of Social Media, Legal, Regulatory, and Technology Terms
• Notes
• Index