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Social Psychology: Unraveling the Mystery (English)

(Hardcover)
Hardcover
Language: English
Length: 600 pages
Publisher: Addison-wesley
This product is Permanently discontinued.

Social Psychology: Unraveling the Mystery (English) (Hardcover) Price: Rs. 9,020

Social Psychology: Unraveling the Mystery explores how social behavior is goal-directed and a result of interactions between the person and the situation. Social Psychology Unraveling the Mystery has two features that set it apart from other social psychology textbooks: Opening mysteries: Each chapter begins with a mystery of social behavior, designed not only to grab student interest, but also to organize the ensuing discussion of scientific research: Why would a poor black washerwoman give away her hard-earned life-savings? What psychological forces led the Dalai Lama, the most exalted personage in Tibet, to forge a lifelong friendship with a foreign vagabond openly scorned by Tibetan peasants? Why would a boy falsely confess to murdering his own mother? A unique integrated approach to social behavior: Rather than encyclopedically listing unconnected factoids, the authors organize each chapter around the two broad themes, asking: (1) what are the goals that underlie the behavior in question? (2) what factors in the person and the situation link to each goal? The book thus presents the discipline as a coherent framework for understanding human behavior. Cutting-edge scholarship, lively writing, and the authors' strengths as both respected researchers and expert teachers, all come together to make the third edition of Social Psychology: Unraveling the Mystery an accessible and engaging read for students, and provides a modern and cohesive approach for their teachers.
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Specifications of Social Psychology: Unraveling the Mystery (English) (Hardcover)

Book Details
Publisher Addison-wesley
ISBN-10 0205420486
Edition 3 2nd Edition
Number of Pages 600 Pages
Publication Year 2004
Language English
ISBN-13 9780205420483
Binding Hardcover
Contributors
Author Douglas T. Kenrick, Steven L. Neuberg, Robert B. Cialdini
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