Software Product Management

Keys to successful software product management: ideas for innovation and costly mistakes to avoid

Software Product Management decodes the software product management process with an emphasis on coordinating the needs of all stakeholders ranging from engineering, sales, and product support to technical writing and marketing. Based on real-world experience in managing the development of enterprise software, this book details how a team can work together smoothly to achieve their goal of developing and marketing a superior product on time.

Software Product Management is a book of ideas and wisdom that guides managers to develop the software framework appropriate for their organization and company goals, understand the tradeoffs, and make the right decision. The book also addresses the challenges of product management in a period of increased commoditization of software technology products. By providing a historical context for the evolution of today's software marketplace, it presents ideas for prospering in a rapidly changing environment.

Dispensing practical, usable information for experts and novices alike, Software Product Management is an acknowledged go-to reference for every IT product manager, programmer, CTO, and entrepreneur and anyone interested personally or professionally in software.

Idea to Product to Marketing to Sales:

• Software Product Types
• Evaluating ROI: From Software
• Stakeholders in Direct Sales Software
• Deliverables of a Software Product Manager
• Process Oriented Versus Market Reactive
• Technical Solutions for Methodologies
• Software Localization
• Business Development and Partnerships
• Practical Pointers and Management Myths
• Implications for Success and Failure in Software Product Management