
Insightful, probing, and extremely well-written in the genre of business and company profiles, this is as good as it gets.'
Kirkus Reviews
Drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum, John Nathan pulls the veil from one of the world's most successful and secretive corporations. He uncovers persuasive evidence that Sony's biggest triumphas, from colour TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia pictures, stem from a web of intense relationships that have always characterized its top ranks. He etches incisive portraits of the company's famously enigmatic cofounder, Akio Morita it's patrician autocratic CEO, Norio Ohga and its edgy new leader, Nobuyki idei.