Specialty Shop Retailing: Everything You Need To Know To Run Your Own Store

"This book should be required reading for anybody considering opening a retail store. It helped me formulate my idea and became my retail bible for my first years in business. As I read it, I began to highlight sections that I felt were most relevant, however, that meant highlighting almost every page--and now that somewhat raggedy book is a luminous green on nearly every page."
--Mark Holmes, Baba's House, gifts & home decor, North Vancouver, BC

"There are so many things to think about when going into business. Schroeder has covered them all in Specialty Shop Retailing. It is truly a must-read for anyone considering opening a shop!"
--Dana Barrer, Glass Shoppe Imports, Des Moines, Iowa

"An extremely detailed book for anyone interested in opening a retail business. This book follows every step from the very beginning stages through opening and any situation you could come up with after that."
--Angela Waldriff, Ashlee's Place Inc., Medina, New York

"It doesn't matter if you're just getting started or have been in the specialty store business for years, Schroeder's intelligent advice is invaluable to anyone in the specialty store retail business. She has been there and done it . . . successfully! The best part is she knows how to tell the rest of us the secrets to her success in a friendly, understandable way with lots of usable ideas."
--Teresa Jesse, The Emporium, Mosinee, Wisconsin

"Reading Specialty Shop Retailing is like hanging out with a friend while she shares her insights on how to operate a small business."
--Dance Retailer News

"Everything you wanted to know about specialty retailing youcan learn right here . . . A must-read for all prospective owners and all key employees. Add your own creativity and fun, and you have the formula for success!"
--Joan F. Gillman, University of Wisconsin School of Business

Madison, Wisconsin

Unlike other books on retailing, "Specialty Shop Retailing"is aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.