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Sports Marketing: It's Not Just A Game Anymore
(Hardcover - Oct 1995)by Write a Review
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Publisher: Prometheus Books
OR
Book: Sports Marketing: It's Not Just A Game Anymore
With in-depth interviews from both heavyweight sponsors and newcomers, Schaaf offers a fascinating inside view of how promoting products and services through sports sponsorship has become one of the largest industries in the world.
Schaaf spotlights licensing agreements, team and player endorsements, and media coverage to show how events as diverse as the World Cup, the Iditarod, the Super Bowl, and the Boston Marathon work with big business to use the public's passion for sports to churn out huge profits.
Schaaf spotlights licensing agreements, team and player endorsements, and media coverage to show how events as diverse as the World Cup, the Iditarod, the Super Bowl, and the Boston Marathon work with big business to use the public's passion for sports to churn out huge profits.
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Details of Book: Sports Marketing: It's Not Just A Game Anymore Book: Sports Marketing: It's Not Just A Game Anymore
Author: Phil Schaaf
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: Oct 1995
Publisher: Prometheus Books
Number of Pages: 355
Language: English
Author: Phil Schaaf
ISBN:
1573920193
ISBN-13:
9781573920193
,978-1573920193
Binding: Hardcover
Publishing Date: Oct 1995
Publisher: Prometheus Books
Number of Pages: 355
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents donβt agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents donβt agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Sports Marketing: It's Not Just A Game Anymore by Phil Schaaf
ISBN Number: 1573920193, 9781573920193, 978-1573920193