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SRK: Still Reading Khan (English)

★★★★★ ★★★★★
Language: English
Length: 453 pages
Rs. 3,500 6% OFF
Rs. 3,290

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SRK: Still Reading Khan (English) (Hardcover) Price: Rs. 3,290

Still Reading Khan, which stands for SRK, is the title of the latest book on the Bollywood superstar, who needs little introduction. Written by Mushtaq Shiekh, the coffee table book, is the tale of a journey that led from a suburban housing colony in New Delhi into the homes, hearts and minds of innumerable fans all over the world, a journey that transcended boundaries of nations, and the artificial barriers of culture. It is a never-ending story of success. It has some rare pictures of Shah Rukh in his younger days, his wedding pictures, college mark sheets etc.

There's always been a patriarch for every field. He leads, people follow. He takes new paths praised if he`s successful, derided if he fails. But then somebody has to do the job. Somebody has to invent for the others to reinvent. Somebody has to stand up for our fifty six year old philosophy for the people, by the people, to the people.

Shah Rukh Khan did just that. He invades areas where no actor has ever been. A clear brand philosophy and a brilliant understanding of mass psyche has been the strength of the SRK product. He is probably the best brand ever churned out by Indian industry. Outrageous and outspoken in his interviews, he played to the masses and boy did he play it right. Then there is the proverbial pinch of salt. With which SRK takes himself. While his work reflects his passion, there has always been that wry black humour that grounds his reality. He has consistently stripped the idealistic glamour from his profession by branding himself a performer.

One section of this story deals with the portrait of the artist as an individual, while the other would be an analytical commentary of his body of work and closer look at the Shah Rukh phenomenon through his films. The books argues on several premises including that of visual pleasure and the erotic gaze to explain the strongest points of attraction that a Shah Rukh film holds for the audience.

The book would argue that the films under discussion have an underlying theme that binds them the skilled manipulation of visual pleasure and the subversion of the erotic into an acceptable mandate that nevertheless attracts the audience.

The book would talk about the emotions and economics of being the Shahrukh Brand.

The book would reveal a candid star talking unreservedly on his art and acting. Shahrukh Khan had stepped into the film world as an outsider, a young man bereaved from the loss of his parents, seeking solace, work and passion in an alien world.

Specifications of SRK: Still Reading Khan (English) (Hardcover)

Book Details
ISBN-10 8187107612
Edition 01
Number of Pages 453 Pages
Publication Year 2007
Language English
ISBN-13 9798187107612
Binding Hardcover

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Sadashiv Pradhan

Jul 1, 2012

First to review

A must read for all SRK fans

Still Reading Khan is one of the best book that will tell you about life of King Khan. Though it costs high, in fact very high still for true SRK fans it is nothing but the enjoyable journey. At the end you start admiring him more than ever.


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