Starting A Business For Dummies 2nd Ed

The best-selling guide from business start-up expert Colin Barrow covers everything you need to know to get your business up and running. From drafting your business plan, to hiring a workforce, managing costs, and taking your service or product to market, this guide provides all the essentials that are required for securing competitive edge in the field of business.
Packed with real-life examples of entrepreneurs who have started up - and prospered - it also contains links to hundreds of organizations, checklists, and advice on further reading and resources to help you move from employee to successful entrepreneur.

Table of contents :
Introduction
Part I Getting Started
· Chapter 1: Preparing for Business
· Chapter 2: Doing the Groundwork
· Chapter 3: Can You Do the Business?
· Chapter 4: Structuring Your Business
· Chapter 5: Testing Feasibility
· Chapter 6: Preparing the Business Plan
· Chapter 7: Getting Help
· Chapter 8: Finding the Money

Part II Managing The Business
· Chapter 9: Considering Your Mission
· Chapter 10: Marketing Your Wares
· Chapter 11: Employing People
· Chapter 12: Operating Effectively
· Chapter 13: Keeping Track of Finances

Part III Staying In Business
· Chapter 14: Managing Your Tax Position
· Chapter 15: Improving Performance

Part IV Making The Business Grow
· Chapter 16: Franchising for Growth
· Chapter 17: Becoming a Great Manager

Part V The Part Of Tens
· Chapter 18: Ten Pitfalls to Avoid
· Chapter 19: Ten People to Talk to Before You Start
· Chapter 20: Ten Ways to Make E-Training Work For You
· Chapter 21: Ten Steps to Prepare to Move On

Market Description :
· Primary market: Entrepreneurs looking for a start-up bible, Small business owner-managers seeking a reference guide
· Secondary market: ‘Dreamer’ market - those who aspire to owning their own business

About Author :
Colin Barrow is a venture capitalist and entrepreneur who is the author of dozens of books on all aspects of starting and running a growing business and entrepreneurship, including Business Plans For Dummies and Understanding Business Accounting For Dummies. His books are consistent bestsellers and have been translated into fifteen languages. Colin is also a regular contributor to newspapers, periodicals and academic journals such as the Financial Times, The Guardian and Management Today.