Details of Book: Strategic Brand Management Building Measuring & Managing Brand Equity Book: Strategic Brand Management Building Measuring & Managing Brand Equity
Author: Kevin Lane Keller
ISBN: 8131719774
ISBN-13: 9788131719770
, 978-8131719770
Binding: Paperback
Publishing Date: 2008
Publisher: Dorling Kindersley (india) Pvt Ltd *
Number of Pages: 0