Book: Strategic Brand Management (creating & Sustaining Brand Equity Long Teerm) ^^ deals with the concepts and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Anyone wanting a thorough understanding of the new rules of brand management and how to put them into practice will find this latest edition a unique source of inspiration and original thought.
Details of Book: Strategic Brand Management (creating & Sustaining Brand Equity Long Teerm) Book: Strategic Brand Management (creating & Sustaining Brand Equity Long Teerm)
Author: J Kapferer
ISBN: 8175541091
ISBN-13: 9788175541092
, 978-8175541092
Binding: Paperback
Publishing Date: 2009
Publisher: Kogan Page India Private Limited
Number of Pages: 443
Language: English