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Strategic Brand Management
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Publisher: Oxford University Press, Usa
OR
Book: Strategic Brand Management
Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
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Details of Book: Strategic Brand Management Book: Strategic Brand Management
Author: Richard Elliott, Larry Percy
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2007-02-08
Publisher: Oxford University Press, Usa
Number of Pages: 265
Language: English
Author: Richard Elliott, Larry Percy
ISBN:
0199260001
ISBN-13:
9780199260003
,978-0199260003
Binding: Paperback
Publishing Date: 2007-02-08
Publisher: Oxford University Press, Usa
Number of Pages: 265
Language: English
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2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Strategic Brand Management by Richard Elliott, Larry Percy
ISBN Number: 0199260001, 9780199260003, 978-0199260003